Feeling is the final metric

I build brands people want to be part of. From creative strategy and campaign concepts to production and execution, I create thoughtful, culturally relevant work that turns ideas into experiences and business goals into stories worth telling. My biggest strength is that I care.

What I do

I develop concepts from idea to execution, translating marketing priorities into cohesive visual direction across campaign, digital, and product storytelling.

I move fluidly between strategy, set direction, and post-production; building mood, defining shots, guiding casting, and refining selects into final imagery that is precise, intentional, and brand-driven.

I work closely with trusted photographers, videographers, and production teams to deliver consistent, high-standard creative output from start to finish.

MORE ABOUT ME

Selected

achievements

Led international campaign productions in Spain, France & USA

Managed crews of 15+ creatives

Directed seasonal campaigns across luxury and contemporary fashion

Developed GTM creative systems

Oversaw brand refresh initiatives